Founder of the Gender Neutral Fashion Label ATARAXI, Entrepreneur Rebecca Haddaway graduated from LCF in 2014 with a first class honours in Fashion Design and Marketing. Rebecca’s brand was sponsored to show on schedule at Mercedes-Benz Malta Fashion Week Malta within a year of graduating. Passionate about equality Rebecca staged a guerrilla marketing campaign during LFW on the steps on Tate Britain and Brewer Street entitled #GenerationGenderless, which saw a diverse mix of street cast models parade in the Gender Neutral designs. This campaign was picked up by the likes of Glamour Germany, Hello India, Top Billing TV South Africa and the LFW Daily to name a few.
Her brand has received international recognition being worn by the likes of Mikky Ekko, Lion Babe, Allan Kingdom and Made in Chelsea’s Jamie Laing. Rebecca has gone on to be shortlisted as a Top 10 Rising Star Entrepreneur by We Are the City sponsored by Virgin Media and Barclays Bank.
In her spare time Rebecca mentors creative students alongside her roles in event production for top fashion houses such as Dior, Maison Margiela, Coach, and Victoria Secrets.